Seamless booking. Discounted hotels. Unmatched nights out.
Our marketing guide for live event venues on how to turn fan travel into bookings — the channels to use, the timings that convert, and a checklist to launch with.
About
The powerful global hotel booking platform
EventBeds™ is a state-of-the-art hotel booking platform built for the events industry. We provide exclusive access to top hotels in some of the world's most iconic cities, giving fans savings of up to 30%. Our vision is to create an accommodation experience for every attendee that enhances the event itself.
Benefits of partnering with EventBeds™
Global hotel partnerships
Fan accommodation in over 8,000+ cities worldwide, close to your venue.
Map-based technology
Fans see exactly how close each hotel is to the venue, transport and the after-party.
Book in seconds
Anywhere, at any time, on any device — including the moment tickets are secured.
Link in seconds
Drop the link onto your event or 'plan your visit' page and start receiving bookings instantly.
Collaborative promotions
Joint campaigns around each show or fixture drive more bookings, so you earn more commission.
Commercial return
Every booking turns fan accommodation into an active income stream for the venue.
Your advantage
You know your fans better than anyone.
Your ticketing flow, fan database and socials already reach the right people at the right moment. When accommodation is promoted through your channels, it carries the credibility and trust of your venue.
Audience and reach
You know who's coming, when they bought, and how far they're travelling. Your fan database, socials and matchday/showday comms carry the message further than any third party could.
Every booking improves the fan experience
More fans booking through EventBeds™ means better hotel data, stronger rates for future events, and fewer fans stuck far from the venue on a late finish.
Effortless marketing integration
No new channels or extra budget needed. Your existing ticketing flow, event pages and fan emails are more than enough to make accommodation part of the night.
Why it matters
Effective marketing drives bookings.
The ideal marketing strategy should consider these four key areas:
- 01Discoverability and the fan journey
- 02On-page SEO and content of your 'plan your visit' page
- 03Technical optimisation of the booking link
- 04Outbound promotion and omnichannel fan marketing
Optimising your website presence
Building your dedicated 'Where to stay' page
Link to your booking platform
Create a dedicated 'Where to stay' page and link out to your EventBeds™ booking platform so fans can secure event-exclusive rates.
SEO-optimised headings and copy
Use EventBeds™ SEO copy targeting searches like 'hotels near [venue]' and 'hotels for [artist/fixture]'.
A clean, dedicated hotel URL
E.g. yourvenue.com/where-to-stay or yourvenue.com/hotels — easy to link to across every channel you use.
Example page wording
Use these copy-and-paste blocks on your dedicated accommodation page, then place your booking link underneath.
Headline & intro
Where to stay for [Show/Fixture Name] Planning your night? We've teamed up with EventBeds™ to bring you exclusive fan rates on hotels near [Venue Name] — so you can stay close to the action and get home hassle-free.
Why stay nearby
Why stay near the venue? ✓ Exclusive fan rates you won't find elsewhere ✓ Walking distance or short transfer to the venue ✓ Perfect for late finishes and after-parties ✓ Group rooms available for friends and fan clubs
Call to action
Book your stay Click below to secure event-exclusive rates for our hotel stay. The best rooms go quickly — reserve yours now.
Your booking platform link
Paste your EventBeds™ booking URL below to see the fan-facing CTA.
Ticketing flow
Capture fans the moment they buy.
Straight after checkout is the peak-excitement moment to drive hotel bookings and capture data for marketing.
Essential post-purchase touchpoints
- Ticket confirmation page (immediate redirect opportunity)
- Pop-up on the ticket checkout page linking to accommodation
- Ticket confirmation email with accommodation link
- Fan account / ticketing portal and digital ticket wallet
- Calendar invite sent with the ticket confirmation
Marketing opt-ins
Adding a marketing opt-in at checkout enables EventBeds™ to contact fans directly with:
- Exclusive early-bird fan rates
- Show and fixture specific hotel offers
- Group and VIP booking information
Navigation, footer and app
- Add clear wording such as 'Where to Stay' or 'Hotels' to your main navigation, under 'Visit Us' or 'Plan Your Visit'.
- Include it in your page footer too — 'Hotels' or 'Accommodation' is enough.
- A single linkable URL makes promotion across every event page effortless.
FAQs and chatbot
- Add an accommodation FAQ to your visitor information pages. We can provide the copy and link.
- Include the accommodation link in any homepage pop-up or fan chatbot.
- Link the FAQ directly to your 'Where to stay' page for seamless navigation.
Email campaigns
The email schedule that drives bookings.
Increasing touchpoints through email is often the most effective driver of bookings. This is the optimal campaign schedule for a live event on-sale cycle.
- On purchase
Ticket confirmation email
Include the hotel booking link and supporting copy in every ticket confirmation to capture fans at peak excitement.
- On purchase
VIP & hospitality confirmation
VIP, premium and hospitality buyers travel further and stay longer — surface accommodation and group options immediately.
- Anytime
Accommodation-specific email
One email focused solely on where to stay, creating an 'exclusive fan access' feel. We can add hotel spotlights and venue-specific detail.
- 2 months out
Group & VIP 'plan your trip'
Sent to group bookers, hospitality and travelling fan clubs to prompt multi-room bookings early.
- 1 month out
Fan 'plan your visit'
Travel, transport and hotel guidance for all ticket holders, with the booking link front and centre.
- 2 weeks out
Two weeks to go
Promote the final rooms left near the venue before the event.
- 7 days out
Show week email
'Last chance to book' messaging alongside doors, set times and travel info.
- Post-event
Next event nudge
Thank fans, then point them at the next show or fixture with accommodation included from the start.
Reaching your fans
Omnichannel promotion, supported by us.
Social media
We collaborate with your marketing team on Instagram, TikTok, Facebook and X — co-branded assets, fan-first messaging and campaign schedules timed to on-sales.
Email campaigns
Co-ordinated campaigns speaking to fan travel needs, plus content like 'things to do near the venue' and late-finish travel advice.
SMS & WhatsApp
From 4-6 weeks out, SMS or WhatsApp campaigns highlight hotel options near the venue. We help refine messaging and delivery schedules.
VIP & group audiences
Fans rarely travel alone. Make group booking effortless.
VIP guests, hospitality buyers, fan clubs and friend groups all book multiple rooms. A well-timed nudge through the right channel turns a single ticket buyer into several room nights — more commission for you and a better night for them.
VIP, hospitality & premium buyers
High-spend fans expect a full experience. Offer hotel options at the point of purchase and in their pre-event concierge comms.
Fan clubs & travelling supporters
We work with your team on outreach to fan clubs, supporter groups and away travel organisers who book multiple rooms at once.
Group bookings made simple
Friend groups, families and coach parties need several rooms together. A dedicated group booking email converts one buyer into many rooms.
Season ticket & membership base
Your most loyal fans attend most often. Include accommodation in membership renewals and season announcements.
Digital assets
Download the marketing toolkit.
Everything you need to start promoting accommodation — logos, banners, social tiles and copy templates. These are generic, so any venue or promoter can use them straight away.
Shared asset folder
Logos, banners, social tiles and copy templates — generic and ready for any event. Download what you need for your marketing.
Partner resource link — coming soon
Opening the folder…
Your marketing checklist
Everything in one place.
Set up once for the venue
Start here
Website
Ticketing & confirmation
Repeat for every show or fixture
Venues run events constantly, so this part resets each time. Add a show or fixture below and work the same short list for each one — progress is kept per event so nothing gets confused.
Your progress is saved automatically on this device and browser — no sign-in needed. Come back any time and your ticks will still be here.
Get in touch
Let's elevate the fan experience together.
We're here to help you drive bookings and increase commission through collaborative marketing campaigns that make hotel accommodation effortless for every fan.
liam.thornton@nubreedgroup.com